Project Safal Shuruaat is grounded in a key strategy that aims to promote optimal growth and development in children by focusing on preventive measures. Extensive research has demonstrated that the most critical period for a child’s brain development occurs during the prenatal stage and the first few years of life. To ensure the child’s well-being and cognitive advancement, it is vital to safeguard them from infections and diseases, which can impede their physical and mental growth.
“Project Safal Shuruaat” recognizes the universal desire of parents to provide a better life for their children. By reframing communication around immunization and handwashing with soap (HWWS), the project aligns the behaviors with parents’ aspirations for their children’s success. Emphasizing the importance of early action, the project seeks to inspire and empower young parents, both mothers and fathers, to adopt these critical behaviors as cost-effective measures for disease prevention. Along with a focus on immunization and HWWS, the project, under the umbrella of ‘succeesful parenting’ also emphasizes the significance of adequate nutrition, early enrichment activities, and improved parenting skills to support a child’s healthy development.
With a holistic approach, “Project Safal Shuruaat” empowers couples, families, and communities. It acknowledges the collective effort required to raise successful children and addresses barriers at various levels of the socio-ecological system. Through interpersonal communication, community mobilization, and technology-driven initiatives, it strives to make immunization, handwashing, and successful parenting an integral part of their daily life.
A distinguishing feature of the project is its emphasis on involving fathers and actively engaging them in their child’s healthcare. By placing responsibility on parents and families, the project aims to shape a brighter and healthier future for children, where success and well-being go hand in hand.