Context:
Despite understanding the importance of handwashing with soap in protecting against germs and diseases, forming the habit can be challenging. The lack of immediate reinforcement, the perceived complexity and effort required, and the absence of consistent triggers contribute to the difficulty. Additionally, overcoming resistance to change and breaking existing habits pose further obstacles. While knowledge is a crucial first step, forming a habit requires consistent practice and reinforcement.
Purpose:
The ‘Timely Immunization Card’ highlights the importance of timely administration of all recommended vaccines during a child’s early years. The tool visually depicts the immunization timeline to be followed and was designed for consistency with the Government of India’s communication “5 saal 7 baar – choothe na teeka ek bhi baar”, which translates to 5 years, 7 times – not a single vaccine to be missed. It aims to address the misconception that skipping immunization is inconsequential, by highlighting the significance of getting vaccines on time and ensuring all doses are administered. The tool helps parents memorize the seven milestones of the child’s age at which they need to be vaccinated.
Target Groups:
Parents of 0-5-year-old children
Key Messages:
- Timely and complete immunization protects children from life-threatening diseases.
- The Immunization Schedule (7 times in 5 years)
Duration: 2 minutes
Required Resources:
The timely immunization card
How to Use:
While displaying the timely immunization card, use the communicator’s script to sensitize parents.
