The Self-Help Groups (SHGs) of the National Rural Livelihood Mission in India are community-based microfinance institutions empowering women through collective savings and livelihood activities. To collaborate with SHGs, Project Safal Shuruaat engaged with the Managing Director of the State Rural Livelihood Mission (UP-SRLM), familiarizing them with the programme’s objectives and achievements. After securing approval, the project representative collaborated with the Lead-Food Nutrition Health and WASH (FNHW) through multiple discussions, aligning objectives and priorities. Following formal approvals, Bhadohi district was then chosen as the focal point, and in alignment with the District Mission Manager (DMM)-FNHW-UPSRLM of Bhadohi, four blocks with active SHG groups were selected and one SHG leader from each of the 392 groups in these blocks received comprehensive training to effectively execute the programme.

To involve Frontline workers like ASHAs, AWWs, and ANMs in executing the Safal Shuruaat programme at the grassroots, the project representatives initiated meetings with the Mission Director of the National Health Mission (MD-NHM) of Uttar Pradesh. After aligning priorities, Pratapgarh district was selected for potential implementation. The Chief Medical Officer (CMO) of Pratapgarh was approached with the MD’s approval letter, who then facilitated the support needed and mobilized the Integrated Child Development Services (ICDS) department office. The ICDS In-charge of Pratapgarh assisted in compiling the list of FLWs across the district. With close coordination with the ICDS office, training programmes, venues, dates, and plans were established. FLWs, their supervisors, and mentors were formally onboarded and trained for the Safal Shuruaat Project.