Our Messenger Ecosystem
The project employed a diverse range of mediums and messengers to effectively reach out to parents and communities, empowering them with knowledge and resources and enabling them to make informed decisions for the health and well-being of children, giving them the right foundation for future success.
Communication Assets for Change- A Behaviorally Informed Approach
Project Safal Shuruaat employed a comprehensive array of Social and Behavior Change Communication (SBCC) tools and techniques to effectively drive behaviour change and achieve lasting impact. In developing the SBCC tools, Project Safal Shuruaat followed a dual approach by adapting and building upon existing government-endorsed communication materials, while also introducing new and innovative tools and techniques. The final curated communication kit included a range of behaviourally informed tools such as audio-visual films, social media communication materials, audio content, visual aids, demonstration tools, message reinforcement tools, nudge tools and reminder giveaways, games, self-efficacy tools, and rewards and recognition, that was delivered by programme messengers through the various intervention touchpoints.
